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Less is the new more when it comes to social posting frequency

By Arik Hanson

February 2, 2016

A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week?

A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I haven’t heard in quite a while, actually).

And, what have we heard from the “gurus”? A variety of “answers”.

Buffer says two times per day.

Mari Smith says 5-6 time per week.

The real answer: “It depends.” Of course it depends. No consultant worth their salt would give you a blanket answer to that question.

But, overall, I’m here to tell you less is WAY more when it comes to Facebook right now.

Why?

Three strategic reasons:

1 – Facebook advertising means longer shelf-life for fewer posts.
Biggest case–by far. Assumption: All posts on your timeline now virtually require paid support to ensure they’re seen by existing or targeted audiences. We all agree to that, correct? Given that, think about the following [...]

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