Encouraging Customers To Buy

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January 13, 2012
What Is A Copywriting Motivator?
By Sally Ormond
What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something.

First off, you'll have a need (whether you're conscience of it or not). Whether it's a party coming up that you need a new dress for (and shoes, bag, make up etc.), or a problem with your business that you need a solution for, something will trigger a potential buying decision.

Last week, I was leaving my Accountant's office at about 5pm. It had been a long day and I'd not had a lot to eat. As I walked back to my car, my stomach was beginning to complain bitterly about the lack of food it had seen that day. To reach my car, I had to walk past a new Indian restaurant. The smell was absolutely heavenly - so you guess what I had to eat that night.

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