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October 27, 2011
Be Cautious While Using Paid Links
By David Wallace
Paid links, also referred to as "rented" links, have been around since Google's rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google's own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, "do they still work?" In short the answer is "yes!" However before you go out and take advantage of this proven strategy, proceed with some caution.

First understand that any good link building strategy will utilize various methods of acquiring those links. Although paid links are relatively quick and easy to obtain, they should not be your only method of acquiring those valuable inbound links.

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