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August 31, 2010
Measuring Your SEO Rankings And Traffic
By Stephen Pitts
SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue.

If you are only looking at one of these two groups you can be missing the real impact of SEO!

SEO activities focus on improving search engine rankings by optimizing content and building links, but most miss the mark by only focusing on the first step to business impact, rankings. Some goals go a little farther by actually looking at the number of visitors the ranking improvements generate. This is one of the greatest reasons that many don't consider SEO a marketing channel.

I am not saying rankings are not important, rather they are just the first step in the process and measuring the traffic only gets you half way there. True, a website will have to rank for important keywords that drive traffic, but this measuring the conversions of that traffic and the subsequent revenue and profits are the reason for being in business in the first place.

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