The Germany edition of WebProNews is designed to keep Internet professionals up to date on the latest news and trends in the online world. Stay up to date with WebProNewsDE. Your source for news, commentary and expert tutorials designed to help your online business efforts succeed.
News and Views for Internet Professionals in Germany WebProNewsDE News Archives About Us Feedback WebProNewsDE Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact
August 31, 2010
Measuring Your SEO Rankings And Traffic
By Stephen Pitts
SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue.

If you are only looking at one of these two groups you can be missing the real impact of SEO!

SEO activities focus on improving search engine rankings by optimizing content and building links, but most miss the mark by only focusing on the first step to business impact, rankings. Some goals go a little farther by actually looking at the number of visitors the ranking improvements generate. This is one of the greatest reasons that many don't consider SEO a marketing channel.

I am not saying rankings are not important, rather they are just the first step in the process and measuring the traffic only gets you half way there. True, a website will have to rank for important keywords that drive traffic, but this measuring the conversions of that traffic and the subsequent revenue and profits are the reason for being in business in the first place.

Continue Reading



Today's Top Videos:
Bad Reputation? Google Says Change Your Name
In a recent interview with The Wall Street Journal, Google CEO Eric Schmidt predicted that young adults would need to change their names in order to protect their reputations. Since social media...
Transitioning to the Cloud
The second annual Mimecast Cloud Adoption Survey conducted by Loudhouse offers some promising statistics in the adoption of cloud computing. Specifically, it found that 51 percent...
How Retailers Can Leverage the Economic Comeback
Fortunately, online retailers are beginning to see the economy bounce back. According to Ryan Gibson, the Vice President of Marketing at The Rimm-Kaufman Group, online retailers are...
Recent Articles:
Pulling The Wool Over Your Eyes With Statistics
We get presented with graphs and statistics every day. "Most SEOs think keywords in the title tag is an important ranking factor." "Spending on search to rise by $10b". Ever get that feeling that what you're being presented with sounds plausible, but the conclusion just doesn't make sense?

Here are a few common ways people try to pull the wool over your eyes with statistics. Some you'll be familiar with. If you've got more, add 'em to the comments :)

1. Built In Bias
Read More...

Understanding The Requirements Of SEO
A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives.
Read More...
How To Succeed With Social Media
There are a lot of social media experts out there-including the ones who claim there's no such thing as a "social media expert"-that are telling us how social media works, how it doesn't work, and how we all must behave in the social media arena. Much of this advice...
Read More...
How To Find And Fix Search Spam Issues
Last week, I asked the musical question, "Is Your SEO Strategy to Barely Avoid Spamming?" One of the commenters told me that he waited and waited in that article to find out what the line was between spamming and ethical behavior, but I didn't tell him. So, that's what...
Read More...
Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- ManagerNewz.com
iEntry
 
-- WebProNewsDE is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2010 iEntry, Inc. All Rights Reserved Privacy Policy Legal